DC tech entrepreneur Claudia Pilgrim on being a girl of shade in tech

DC tech entrepreneur Claudia Pilgrim on being a girl of shade in tech

Claudia Pilgrim

Being black has at all times been an unstated ‘flaw’ within the business… and again then there weren’t any black feminine leaders to look as much as.”

— Claudia Pilgrim

ROCKVILLE, MD, UNITED STATES, June 20, 2022 /EINPresswire.com/ — Reminiscing about her early years in tech, Claudia Pilgrim of the DC space stated, “Being black has at all times been an unstated ‘flaw’ in me of the business…and again then, there weren’t any black feminine leaders to look as much as.” Undeterred by the intersectional problem of being not only a girl, however a girl of shade in a predominantly white and male-dominated area, she determined to to go your personal means.

At the same time as a toddler, Claudia knew that she needed to work within the IT business. She attended a MINT highschool after which did each her bachelor’s diploma in digital enterprise and her grasp’s diploma in utilized laptop science in 5 years. Earlier than beginning her personal consulting agency shortly after the beginning of her first daughter in 2008, she labored for a lot of Fortune 500 and blue chip consulting companies.

She based her present firm, Capital Consulting Group, in 2014. Capital Consulting Group offers knowledge and analytics, knowledge technique, forward-thinking groups for a wholesome knowledge tradition, and digital advertising providers to shoppers in three essential areas: Authorities, Commerce and Small Enterprise.

“As a girl who owns your personal enterprise, you typically need to step again… You need to take up area – personal it and belief who you might be and what you supply,” Claudia stated when requested what her recommendation could be give to younger women. She additionally careworn the significance of women-run companies being licensed as such, explaining that this may typically make it simpler to acquire sure grants or contracts.

In terms of successful massive authorities or business clients as a small enterprise, Claudia says the hot button is to prioritize relationships over income and construct actual connections. She says the lead time to closing the deal generally is a little longer, however with the ability to show your organization’s worth as a small enterprise goes a great distance.

As Claudia expanded her firm’s providers to incorporate digital, electronic mail, and content material advertising, she wanted easy-to-use design software program—one thing she might use for each her personal model and her shoppers. Being in know-how, she knew there have been many alternative alternatives. Their dilemma was to discover a resolution that supplied sufficient refined options for his or her B2B and model administration wants, however was user-friendly sufficient for a non-designer to navigate.

After some research, she turned to Visme. As an all-in-one platform for companies and non-designers alike, Visme has enabled them to fulfill all of their visible content material creation wants with out the necessity for any design background in any respect. As we speak, Claudia makes use of Visme to create proposals, shows, social media graphics, and even webinars for her enterprise. She now has a crew of 4 who proceed to make use of Visme to handle shoppers’ graphic design and content material growth wants. Through the use of Visme, Claudia saves dozens of hours that she will be able to dedicate to different components of her enterprise.

Cameron Fotiou
Visme
kameron@visme.com

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