How a tech startup attracted 7,500 candidates with TikTok movies

How a tech startup attracted 7,500 candidates with TikTok movies

What would you do if you happen to had 7,500 candidates for jobs at your organization?

Most of us would really feel slightly overwhelmed, however then we might strive to determine how so many individuals determined to use. If you happen to’re Apple or Tesla, it is sensible; For a small startup with about 250 staff that makes a gross sales planning app, this was fairly a stunning discovery.

The explanation all the pieces labored so effectively? They posted a handful of TikTok movies after which watched as lots of them went viral.

Properly, earlier than you poke enjoyable at it and conclude that there should have been a dancing bear telling jokes, or a celeb like Ryan Gosling concerned, the reality is much more puzzling. A startup referred to as Chili Piper has been posting movies of actual staff appearing like actual folks, typically with a preferred track enjoying within the background and some well-placed captions.

“Persons are interested by our TikTok movies as a result of they display the advantages of working totally remotely and since we’re early adopters of the platform within the B2B area – so we do not have an excessive amount of competitors for the eye of this enormous viewers but,” says Alina Vandenberghe, co-founder and co-CEO of Chili Piper. “As well as, we present a wide range of staff. While you apply for a job, folks wish to see somebody who’s profitable, glad and appears like them.”

Vandenberghe says the social media marketing campaign is multi-faceted. There’s a monitoring code that enables them to see that over 2,500 folks have utilized particularly due to the viral movies. However in addition they related with the contestants within the feedback and despatched them a hyperlink to extend engagement. Additionally they tracked hundreds of extra purposes from the TikTok movies, principally from individuals who stated they noticed a video through the interview course of.

The stats are spectacular. One video particularly had effectively over 200,000 views. Chili Piper says the marketing campaign had a complete of 1.3 million impressions. The corporate had almost 500 purposes in every week, they usually attribute a complete of seven,500 purposes to the TikTok movies.

The key of success lies within the authenticity of the movies. They’re, as Vandenberghe described them, humorous and foolish. They don’t seem to be meant to be skilled, as if the corporate solely needs to listen to from respected, high-minded dignitaries.

“We have seen throughout social media platforms that the extremely polished produced look is typically perceived as an inauthentic, sterilized, company model of your model,” she defined. “By mixing entertaining, production-quality movies with genuine movies captured with a cellphone digicam, we create the picture of an organization run by actual folks and advertising and marketing to actual folks.”

Additionally it is attention-grabbing that the marketing campaign has not solely led to extra consciousness of the corporate. They really employed folks to work for them, together with a brand new IT safety officer.

“We proceed to experiment with completely different tasks, however usually for us, virality (that means having 100,000 or extra views on a video) strikes the place audio traits coincide with depicting the advantages of distant work and variety,” she says. “Chili Piper additionally has 50% feminine managers and executives, and that resonates with our viewers on the platform.”

Within the “Good Drawback to Have” class, the startup continues to be wading by way of candidates. Perhaps one or the opposite newcomer will even find yourself in a couple of extra TikTok movies.

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